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Austria Today

Austrian news in English

Wednesday, October 23, 2024

Lena Hoschek's Fashion Empire Faces Insolvency

Published: 2024-10-15

Renowned Austrian fashion designer Lena Hoschek has filed for a restructuring procedure to secure the future of her company, Lena Hoschek GmbH.

The decision comes amid significant operational challenges, including supply chain disruptions and financial strains exacerbated by the COVID-19 pandemic.

Despite these hurdles, Hoschek remains committed to maintaining business operations and safeguarding jobs.

The company, known for its "Slow Fashion" ethos and unique design style, has proposed a 20% repayment plan to creditors.

Founded in 2005, the brand has grown to include boutiques in Vienna and Graz, an international online presence, and partnerships with 95 retailers worldwide.

Hoschek is optimistic about stabilizing the business and continuing its legacy of high-quality, timeless fashion.