Austrian Media Minister Andreas Babler has sharply criticized ATV's reality show "Das Geschäft mit der Liebe," accusing it of glorifying sexual exploitation.

Babler announced plans to address the show's content with ATV's management, stating such depictions have no place in society.

The show, which pairs Austrian men with women from Eastern Europe and Asia, has faced backlash for its portrayal of women and normalization of misogyny.

Leading female politicians from SPÖ, ÖVP, NEOS, and the Greens have joined the criticism, calling the series sexist and harmful.

They demand ATV take responsibility for promoting equality and respect.

The controversy has sparked a broader debate on media ethics and the role of government in regulating content.